PLEASE NOTE: If you are a LeadingAge Virginia member, you MUST log-in before registering in order to receive the discounted member rate. Please be sure to use your existing log-in information. If you're unsure of what that is, click the Forgot My Password link to reset it or contact LeadingAge Virginia at 804-965-5500. PLEASE do not create a duplicate member record when registering. If you don't log-in first and/or create an additional record for yourself, it won't be linked to your membership account and you will be charged the nonmember rate and will not be refunded the difference.
Additionally, any cancellation made within 7 days of the scheduled event will not be reimbursed. Registrations that are cancelled before that time will be charged a $25 administrative fee and a credit will be issued for use within one year from date of issuance. This credit may not be used towards the Annual Conference & Expo or the Leadership Retreat.
8am Registration and Continental Breakfast
8:45am Opening Session: Jill Schumann
9:30am Derek Machado, FIVE19 Creative - Marketing as an Investment; CRM Updates
10:30am Cathy Canning, Asbury Group - Digital and Integrated Marketing Strategies
11:30am Lunch with Marketing Roundtables
12:45pm Virginia Navigator to speak briefly on new project in Virginia
1:00pm- Rob Adams, GlynnDevins - Importance Today of Segmentation in Marketing: It’s More than Finding a Needle in the Haystack
1:50pm Creating Results - Consumer Use of the Internet/Social Media
3:00pm Wrap Up